The Chemical Brothers - Push The Button - Analysis

The Chemical Brothers are a British electronic music duo composed of Tom Rowlands and Ed Simons. Originating in Manchester in 1991, along with The Prodigy, Fatboy Slim, The Crystal Method, and fellow acts, they were pioneers at bringing the big beat genre to the forefront of pop culture. In the UK, they have had five number-one albums and 13 top-20 singles, including two number ones.

The album's artwork has been inspired by soviet propaganda posters by the first and the font on the cover, but also the color common in soviet propaganda posters is warm colors so in order for the band not seem communist they have opted for the dull almost desaturated blue. The artist for this artwork is Tappin Gofton
who has produced the last 3 Chemical Brothers covers, not to mention Coldplay’s X&Y. They commissioned Big Active’s Kam Tang to illustrate the covers. Kam was also responsible for the latest Gnarls Barkley covers too.

The main target audience would be a male audience between 30s and 40s who mostly listen to electronic dance.The cover image in my opinion doesn't relate to the genre of electronic/dance because the common
electronic/dance covers are mainly bright and colorful with and you can clearly tell that its dance or electronic music, but this cover art i would associate with rock or heavy metal because of the simple images and dull colors and also the fist giving the impression of rebellion and power which are convention of rock and heavy metal.