The purpose of this piece is to advertise goats milk soap. The packaging was hand made and each design on the front showed the type of fragrance inside the packaging . A handmade goats milk soap company issued the piece to advertise their goats milk soap.
The target audience for this piece is mostly female customers because of there interest in perfumed soaps which some women have a collection of. Its packaging looks like it is made through a net and glued at the sides with a opening at the top. The front cover design seems to have been cut out first on the net then it was builded up. The size of the box seems average compared to other soap boxes.
The box it self is white with black font on the front to show the name of soap and its fragrance. The coloured content inside the packaging come out through the cut out shapes on the cover making it stand out. The Image or the cut out has been done with a laser cutter to allow the smell of the soap to come through. And also they used the laser cutter to print the brand name on the side of the box.
The cut out shapes are intricate mandala designs based on natural ingredients used in each soap flavour The layout is like other soap packaging with the image of the soap and then the label underneath it.
The packaging portrays that the company like to do intricate designs and make things handmade and are unique in the designs of their packaging to intrigue their target audience.
The packaging design conveys the meaning of culture and gives the feeling of fantasy the way it designs it packaging.
I like the piece of work because it allows me to get ideas on how to create my own packaging for my project brief. It fits into the theme of "covert and obscured" and the intricate laser cut design in front of the packing gives that impression of something hidden.
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