Tuesday 23 April 2013

In-Depth Anaylsis - Jessica Sanchez


This piece shows packaging for a chocolate brand called "Naive" and it is packaged to look like a wardrobe or filling cabinet where the chocolates represent files. This piece was created by Jessica Sanchez and published on "TheDieline"and is a freelance graphics designer but has worked for companies such as Pacific World Corporation.

The Target audience seems to be for adults by the colors used on the packaging of the chocolate wrapper and the packaging box, the use of bright colors on the side and at the center of the packet and the white box with the black logo give the effect of a sophisticated product. The logo is man ridding a one wheel cycle with the title of chocolate "Naive" under it and made with a old english text font.

There are no images used except on the logo which seems to have been created on Photoshop or illustrator.
The piece is layout like a storage unit or a wardrobe with protruding box inside the box with shelf stands to hold the chocolates in place like files or equipment.